One can't imagine running a retail business in today's competitive
and advanced world without marketing it to the targeted audience and,
for marketing, one definitely needs some mark of identity or emblem to
make people distinguish the business; particularly, for the promotion of
chains of grocery stores or big malls, there is a need of memorable and
captivating logos to get the public attracted towards them. I was
planning to design a mall logo and was looking through the images of
some popular shopping precincts of the world when I discovered this
amazing fact: most of the malls, throughout the world, are using
trolleys' images in their emblems. Since all companies want to have
individuality and uniqueness, this outright commonness in their brand
signs cannot be there just by chance. So, there must be some idea behind
this.
What do these trolleys represent?
I and, I believe,
most of the people start shopping with the selection of a trolley, in
accordance with the number and size of articles I am planning to
purchase. If I am there to buy grocery for a full month, I'll definitely
look for the biggest handcart, but if it's an occasional visit for
purchasing a few items, a little basket will do. So, a trolley
symbolises the first necessity of buying and, through its size, the
variety of articles that are available just under one roof. Wheels
depict the speed and pace with which you can buy a full month's
groceries in just an hour. They also remind you of the flexibility you
can enjoy while purchasing items from supermarkets - looking through the
range of items before selecting the one that suits your needs well.
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