Children's entertainment centers are a magical place for children of
all ages. They boast bouncy castles, soft play areas, climbing frames,
and slides for all ages - hey, they even look enticing to me! In most
big cities there's a great choice of venues so how does a concerned
parent choose the very best for a day out with the kids or for their
child's next birthday party? Rest assured that parents will run through a
mental checklist but the two most important things will be that the
venue offers a boatload of fun and that it is run professionally.
If
a children's entertainment company wants to stand a chance of
attracting parents it has to get those two key points across in all its
marketing materials. And that starts with the company logo. A special
balancing act is required when creating the logo. It must clearly show
that the company offers a host of fun and that it is run professionally -
however fabulous the facilities are, they need to be properly
maintained, comply with relevant legal standards and be run by qualified
staff.
It's a tall order for a small symbol but the logo needs to
succinctly capture what the company is all about as soon as it is seen
and must be highly memorable. It is the fulcrum of a brand's success.The
brain registers colors and images far sooner than words which is why
many logos are pictorial designs, such as that of the computer giant
Apple. For a children's entertainment company the only option to nail
the logo is to use a team of skilled graphic designers who understand
the target market and can get the key messages across to parents:
Fun:
A children's entertainment company logo must suggest child-orientated
activities using bright colors and a simple, effective design. An
eye-catching cartoon image of happy children, toys, cute animals or
bouncy castles can work well depending on what is on offer.
Professional:
The logo must convey fun, but also safety. So it must be appropriate
and exclude any hint of children getting up to mischief or being unsafe.
Even with the best intention, a poorly thought out logo might suggest
the cartoon kids are about to fall off a slide or worse. And of course
to give the best impression the logo must be professionally designed. If
the company cuts corners on the logo, where else is it cutting corners?
Parents fear the worst so to do well in the competitive children's
entertainment industry a professionally designed logo is always a sound
investment.
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