Making a logo is a crucial task for any modern company, I would say that's the first thing every business owner should do.
Just
the appearance of your logo will make it or break it through the
successful business world. That is why you, as a business owner must
look for unique and elaborated concepts, instead of simple and
disposable design that might not deliver the right message about your
company.
So, if you are having any kind of problems getting your
own logo, you have come to the right place. I'm going to share with you a
list of 6 tips that would help you think about every single aspect in a
logo and I'm sure you'll get the desired logo even if you're not the
one doing it.
Enjoy:
1-Shapes: The logo should have a simple
and regular-looking shape (70% regular I would say). Irregular shapes
may come out unique in style, but most of the time, they disrupt the
flow of information.
2-Fonts: Fonts have a huge power, they can
denote formal, serious and even comical concepts without changing any
word. And with great power comes great responsibility, try to find the
font that best suits your company's message. You can actually Google
those fonts, for instance you can put in your search bar:
"Formal Fonts"
or "Funny Fonts"
3-Colors: Always remember that colors can
signify a bunch of things, like emotions,(feeling blue) flavors
(Red=Cherry), etc. Different colors awake different emotions in
potential consumers. Do a little research about the psychology behind
the color, and determine which colors fit and combine the best.
4-Remembrance:
Is your logo is easy to remember? that;s a question you want to ask
your self now. There's a study showing how people tend to better relate
things with images, and how most of them can feel related and identified
with one. (Apple's logo will be a great example) My recommendation for
this will be: Keep It Simple. A Simple and well elaborated logo will be
easily remember by your public.
5-Always ask for second opinion:
If you always listen to yourself, you might be right sometimes, but
asking an expert or just a friend's opinion might nurture your ideas and
that will help you look at your logo from a different perspective. it's
also recommendable to have more that one concept so that you have
different roads to take if you don't like the one you're going.
6-Always
let professionals do their job. I'm assuming you're not a professional
designer, so, don't struggle. If you can't do it, hire somebody else to
do it for you, perhaps they'll do it 100 times better that you and
they'll help you save precious time.
Time for conclusions: If you
want to come up with a great and unique logo design for your company,
team, rock band,etc. Always remember these simple but useful tips.
+ comments + 1 comments
You have really nice article i like logo design thanks for sharing!!1
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